BORN ON THE JOBSITE
We're a fintech company born on the jobsite. Improvifi pairs a unified lender network with onsite training so every shop in America can close the ticket the day it's quoted.
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Founded
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Financed jobs and counting
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Shops across the country
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States served
WHY WE BUILT IMPROVIFI
Our founder grew up under fluorescent shop lights, watching his dad lose six-figure tickets to clunky financing paperwork. The work was there. The customers wanted it. But the moment money came up, the deal slipped away.
We started Improvifi to fix that exact moment. One unified lender network, one application, and a team of advisors who actually fly out to your shop and ride along with your reps until financing stops feeling like a roadblock and starts feeling like a sales tool.
Today, thousands of contractors run their floor on Improvifi — closing the ticket the day it's quoted, with the right loan for every customer, every credit tier, every trade.
"We didn't build a fintech. We built the partner we wish our dads had when they were running the truck."
WHAT WE STAND FOR
Three principles guide every product, every partnership, and every support ticket. They're the reason contractors stay with us.
Contractor First
We're owners and operators ourselves. Every product decision starts with the question: does this make a contractor's day easier?
No Hidden Fees
Flat dealer fees, transparent terms, and human support. If we wouldn't pay it ourselves, we don't ask you to either.
Bias To Action
Funded in 24 hours, support that responds in minutes, and software that ships every two weeks — speed is a feature.
THE PEOPLE BEHIND THE PLATFORM
Operators, lenders, and customer-success leads who have spent careers in the trades. We answer our own phones.
Reggie Whitman
Founder & CEO
Third-generation HVAC operator turned fintech founder. Built Improvifi after watching his own shop lose six-figure tickets to clunky financing.
Marcus Lee
Chief Revenue Officer
Twenty years scaling lender partnerships across home services. Marcus owns the network that powers every Improvifi approval.
Priya Anand
Head of Customer Success
Former operations lead at a 200-truck remodeling group. Priya runs the onsite training playbook that keeps adoption above 90%.
Trusted by
Builders
See how real teams are scaling revenue, raising approval rates, and closing more jobs with Improvifi.
Case / Stat
Hover30%
Average ticket size lift after rolling out Improvifi.
30% — The Story
DetailBigger jobs, fewer "let me think about it" calls.
Contractors using Improvifi see a 30% jump in average project value within the first 90 days — homeowners stop downsizing the scope and start saying yes to the upgrade.
- Stacked offers across multiple lenders
- Soft credit pulls keep buyers comfortable
- In-field quotes in under 60 seconds
Case / Stat
Hover80%
Approval rate across every credit tier we route.
80% — The Story
Detail4 out of 5 homeowners get an offer.
Our lender network covers prime, near-prime and second-look in a single pull, so deals that used to dead-end at one bank now find a yes somewhere in the stack.
- Single soft pull, multiple lenders
- Joint applicants supported in-flow
Case / Stat
Hover70K
Projects funded through the Improvifi platform.
70K — The Story
DetailSeventy thousand jobs, billions in funding.
From rooftop solar to whole-home remodels, contractors have closed more than 70,000 projects on Improvifi — and our average funding speed is under 24 hours.
- Funded in 24 hours on average
- Across 38 states and 9 trade verticals
WHY CONTRACTORS STAY
Real shops, real reps, real receipts — 5/5 paws across the country
"Improvifi feels like a partner, not a vendor. The team picks up the phone, knows my reps by name, and treats every deal like their own."
Marcus Thorne
Owner, Solis Solar • Austin, TX
"You can tell this company was built by people who've stood at the kitchen table. Every product decision makes our crew's day easier."
Priya Natarajan
GM, Hearth & Home • Chicago, IL
"I've worked with three other lender platforms. None of them care about my business the way the Improvifi team does."
Devon Mitchell
Sales Lead, Apex Exteriors • Charlotte, NC
"Contractor-first isn't a tagline here — it's how they run the company. Onsite training, deal desk, real humans on the line."
Sarah Jenkins
VP Sales, WindForce HVAC • Denver, CO
"We joined the pack two years ago and never looked back. The Improvifi team has earned every dollar of our business."
Tyler Brooks
Service Manager, BlueTrane HVAC • Phoenix, AZ
"Improvifi feels like a partner, not a vendor. The team picks up the phone, knows my reps by name, and treats every deal like their own."
Marcus Thorne
Owner, Solis Solar • Austin, TX
"You can tell this company was built by people who've stood at the kitchen table. Every product decision makes our crew's day easier."
Priya Natarajan
GM, Hearth & Home • Chicago, IL
"I've worked with three other lender platforms. None of them care about my business the way the Improvifi team does."
Devon Mitchell
Sales Lead, Apex Exteriors • Charlotte, NC
"Contractor-first isn't a tagline here — it's how they run the company. Onsite training, deal desk, real humans on the line."
Sarah Jenkins
VP Sales, WindForce HVAC • Denver, CO
"We joined the pack two years ago and never looked back. The Improvifi team has earned every dollar of our business."
Tyler Brooks
Service Manager, BlueTrane HVAC • Phoenix, AZ
READYTOJOINTHEPACKATIMPROVIFI?
Thousands of contractors are already closing bigger tickets with our lender network and onsite training. There's room for you.