NEARLY FIVE DECADES OF REPUTATION. ONE NEW RETAIL ENGINE.
This roofing brand spent almost fifty years building a name on quality work. But insurance-driven revenue meant the weather ran the business. Here is how they took control back.
Real contractor. Real numbers. Name protected. We keep our contractors' revenue confidential, and that includes yours. All figures below come directly from platform funding data.
Branches running one financing playbook
States served with the same sales process
Years in business, now retail-powered
Solutions Used
THE COMPANY THAT OUTLASTED EVERYONE.
This roofing brand has been putting roofs over families for nearly five decades. More than a dozen branches. Eight states. Hundreds of sales reps in the field every single day.
That kind of longevity does not happen by accident. It happens because homeowners trust the name on the truck.
But even a company pushing fifty years old can have a growth ceiling. And they had found theirs.
THE WEATHER WAS RUNNING THE BUSINESS.
For decades, insurance work was the engine. Storm hits, phones ring, crews roll.
The problem? Storms do not follow a sales forecast.
Insurance-driven revenue created three headaches that got bigger with every new branch:
- Unpredictable pipeline. A quiet storm season meant a quiet quarter. Every branch was riding weather patterns instead of a repeatable sales process.
- Slow cash flow. Insurance receivables dragged on for weeks and sometimes months. Multiply that across a dozen-plus branches, and the accounts receivable line starts to run the company.
- No standard playbook. Each branch sold its own way. Some reps could talk payment options. Most could not. There was no system, only individual talent.
They did not need another lender. They needed retail revenue they could control, funded at the point of sale, run the same way in every market.
ONE PLATFORM. EVERY BRANCH. NO EXCEPTIONS.
They did not dip a toe in. They rolled the complete Improvifi platform across every branch.
- The full Lending Ladder. Unsecured, secured, and personal loan options covering the whole credit spectrum. When a homeowner hears "yes" more often, retail stops being the backup plan and becomes the growth plan.
- In-person training, four times a year. Not a webinar link and a good luck email. Improvifi trainers stand in front of their reps face-to-face, four times every year, drilling how to present payment options before price ever becomes a fight.
- The Improvifi App in every rep's pocket. Hundreds of field reps now run applications, present options, and get approvals from the driveway. No callbacks. No lost momentum. No maybe I'll think about it.
- One standardized process. Every branch. Every rep. Every appointment. The same financing conversation, the same tools, the same follow-through. That is how you scale a playbook, not a personality.
RETAIL BECAME THE STRATEGY. NOT THE SIDE HUSTLE.
Today, financing is not something this brand offers when insurance falls through. It is the core of how they sell retail.
Every branch runs the same system. Reps walk into homes knowing exactly how to move a homeowner from sticker shock to a monthly payment plan. Funding lands at the point of sale instead of sitting in receivables.
The numbers:
- 12+ — Branches on one financing system
- Hundreds — Of reps running the same playbook daily
The business that spent decades waiting on storms now builds its own pipeline. Rain or shine.
The Takeaway
WHAT EVERY MULTI-LOCATION CONTRACTOR SHOULD STEAL FROM THIS.
You cannot scale talent. You can only scale systems.
Their reps were always good. What changed is that every rep, in every branch, now runs the same financing process with the same tools and the same training behind them.
If your locations each sell their own way, you do not have a company. You have a collection of small businesses sharing a logo.
One platform. One playbook. One financing conversation. That is what turns a dozen branches into one machine.
DISCOVER MORE SUCCESS STORIES.
Explore how contractors of every size are growing with Improvifi.
WEHELPYOUCLOSE MORE JOBS.
They standardized a dozen branches onto a single system. Imagine what it could do for yours.