$6.2 Million in Financed Projects. One Simple Change.
This outdoor living contractor did not hire more reps, buy more leads, or cut margins. They made payment options part of every single sales conversation. The result was $6.2 million in financed projects in one year.
Real contractor. Real numbers. Name protected. We keep our contractors' revenue confidential, and that includes yours. All figures below come directly from platform funding data.
Financed projects sold in 2025
Of sales conversations include payment options
Solutions Used
BIG PROJECTS. BIGGER PRICE TAGS.
This contractor builds high-end outdoor living spaces across a competitive Mountain West metro. Covered patios. Outdoor kitchens. Full backyard transformations.
Beautiful work. And a hard truth that comes with it: nobody budgets for a $60,000 backyard.
Outdoor living is a want, not a need. No storm forces the sale. No broken furnace creates urgency. Every single deal has to survive the moment a homeowner sees the number.
GREAT DESIGNS WERE DYING AT THE PRICE REVEAL.
The pattern was painful and predictable.
The design meeting goes great. The homeowner loves the renderings. Everyone is excited. Then the proposal lands and the room goes quiet.
"We need to think about it."
That sentence was costing real money. Not because homeowners did not want the project. Because a five-figure lump sum feels impossible, even to families who could easily afford $500 a month.
The team faced three specific problems:
- Price presented as a lump sum only. Homeowners were comparing the project to their savings account instead of their monthly budget.
- Financing offered as a last resort. Payment options only came up after a homeowner flinched. By then, it sounds like a discount-rack move, not a professional solution.
- Reps avoided the money conversation. Without training, talking payments felt awkward. So most reps just did not.
PAYMENTS MOVED FROM PLAN B TO SLIDE ONE.
The fix was not a new product. It was a new sequence.
- Payment options in every conversation, from the start. The team stopped waiting for objections. Every proposal now shows the monthly payment right next to the project price. The homeowner never has to ask.
- Trained reps who lead with affordability. Improvifi training gave the sales team language that feels natural. Instead of "the project is $58,000," reps present "your new outdoor kitchen is about $540 a month." Same project. Completely different feeling.
- The Improvifi App at the table. Reps run real applications on the spot. A homeowner can go from "we love it" to approved before the excitement cools off.
- Improvifi Advisor doing the routing. No rep needs to memorize lender guidelines. Advisor matches each homeowner to the right program, protecting margins on every deal.
$6.2 MILLION IN YES.
In 2025, this contractor closed $6.2 million in financed projects.
Not by lowering prices. Not by chasing cheaper leads. By making sure every homeowner saw a path to afford the project they already wanted.
The numbers:
- $6.2M — In financed projects sold in 2025
- Every — Sales conversation now includes payment options
- 0 — Prices lowered to get there
The projects did not change. The designs did not change. The only thing that changed is that homeowners stopped hearing a price and started seeing a payment.
The Takeaway
THE LESSON FOR EVERY BIG TICKET CONTRACTOR.
Homeowners do not reject projects. They reject lump sums.
If your average ticket is five figures and financing only comes up after the homeowner flinches, you are losing jobs you already earned. The design was approved. The trust was built. The number killed it.
Put the monthly payment next to the price on every proposal. Train your team to say it out loud. Watch what happens to "we need to think about it."
We stopped losing deals at the price reveal. That was the whole game.
SEE MORE SUCCESS STORIES.
Discover how contractors across roofing, remodeling, and multi-location operations are growing with Improvifi.
WEHELPYOUCLOSE MORE JOBS.
$6.2M started with one change to the sales conversation. Yours can too.