Northstar Remodel doubled close rate at the kitchen table
By pairing Improvifi's payment calculator with the design consult, Northstar turned a 30% close rate into a 70% one — without dropping price.
+0%
Close rate
$0k
Avg project
0
Discounts
WHERE THE DEAL WAS LEAKING
Customers loved the design, balked at the lump-sum price, and went home to think about it. Most never came back.
- Average consult-to-close rate stuck at 30%
- Discounting was the only tool to save deals
- No way to show monthly payment alongside finishes
ROLLED OUT IN UNDER A WEEK
We built Improvifi's payment calculator directly into the design tablet. As the homeowner picks finishes, the monthly number updates live — turning sticker shock into a confident yes.
- Live monthly payment by finish selection
- Soft-pull pre-qual integrated with the design tool
- Single signature flow at the table
NUMBERS THAT MOVED THE MARGIN
Close rate jumped from 30% to 70% in two quarters with the same lead volume. Discounting dropped to zero — Northstar holds the line on price because the monthly does the convincing.
- Close rate moved from 30% to 70%
- Average project size held at $48k with no discounting
- Sales-cycle time dropped from 18 days to 6
We don't talk price anymore. We talk monthly. And the monthly always wins.
BEHIND THE JOB
Crews, tools, finished projects — the visual receipts behind the numbers.
KEEP READING
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