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v.04 · 2026
Improvifi
All Case Studies
Roofing · Colorado

Summit Roofing closed $4.2M in financed work last quarter

Summit went from a single sales rep to twelve in eighteen months by removing the financing bottleneck from every door knock.

Summit Roofing crew installing on a steep residential roof

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Funded Q3

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Sales team

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Bid to funded

The Opportunity

WHERE THE DEAL WAS LEAKING

Storm season was making the funnel, but the back-office couldn't keep up with five lender portals, manual stips, and contractors waiting weeks to get paid on completed roofs.

  • Five separate lender portals slowed every deal
  • Crews waiting 11+ days for payout post-install
  • Lost reps to competitors offering instant approvals
Roofing sales rep at a homeowner's door
What We Did

ROLLED OUT IN UNDER A WEEK

Summit standardized on Improvifi as the single quote-and-finance surface. New reps onboard in a day instead of a week, and the back-office moved from chasing stips to closing the books.

  • One submission, six decisions, ranked by APR
  • Auto-stip collection via SMS to the homeowner
  • Funding webhook clears AR automatically
Summit ops team reviewing a financing dashboard
The Outcome

NUMBERS THAT MOVED THE MARGIN

The shop scaled headcount 12× while shrinking the back-office. $4.2M of financed work closed last quarter alone, and rep ramp-time dropped from six weeks to ten days.

  • $4.2M closed Q3 — up from $310k same quarter prior year
  • Rep ramp shortened from 42 days to 10
  • Bid-to-funded cycle cut from 11 days to 2
Aerial view of a freshly installed Summit roof
Improvifi is the reason we could hire eleven more reps. The system pays them before we do.
Operator portrait
Dani Alvarez
VP of Sales · Summit Roofing

TRAINYOURTEAMTOCLOSEEVERY DEAL.

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